Driving Growth for Baja Construction with Targeted Facebook Ads

Client Overview

Baja Construction is a premier construction company based in San Luis Obispo, specializing in residential and commercial construction projects, including remodels, new builds, and renovations.

Challenge

Baja Construction faced challenges in generating high-quality leads and expanding their customer base despite their strong reputation in the local market.

Goals

- Increase monthly lead volume by 60%.

- Enhance lead quality to ensure higher conversion rates for large-scale projects.

- Boost overall revenue by at least 40% within six months.

Strategy

- Conducted an in-depth analysis of Baja Construction’s target market to identify key demographics and preferences.

- Created a series of Facebook ad campaigns tailored to different construction services.

- Utilized advanced targeting options, including lookalike audiences and retargeting strategies, to maximize reach and engagement.

- Implemented lead generation forms within Facebook to streamline the lead capture process and gather relevant customer information.

Implementation

- Designed visually compelling ad creatives featuring stunning before-and-after project photos and client testimonials.

- Launched multiple ad sets targeting homeowners and businesses within a specific radius of San Luis Obispo.

- Monitored and optimized ad performance daily, focusing on improving click-through rates (CTR) and reducing cost per lead (CPL).

- Conducted A/B testing to refine ad copy, creatives, and targeting parameters for optimal results.

Client Overview

- Monthly lead volume increased by 70%, surpassing the initial goal.

- Achieved a 65% conversion rate from leads to booked consultations for large-scale projects.

- Overall revenue increased by 50% within six months, significantly exceeding the initial target.

- Cost per lead was reduced by 30%, making the campaign highly cost-effective.

Conclusion

Through targeted Facebook ad campaigns and strategic optimization, Home Service Advertising successfully helped Baja Construction increase lead volume, improve lead quality, and achieve significant revenue growth. This case study demonstrates the effectiveness of a well-planned and executed Facebook advertising strategy in driving business success for construction companies.