Campbell & Company is a distinguished home services provider based in North Carolina, specializing in HVAC, plumbing, and electrical services for residential and commercial clients.
Campbell & Company faced challenges in generating consistent, high-quality leads and increasing their service bookings in a competitive market. Their traditional marketing efforts were not delivering the desired results in terms of lead volume and quality.
- Increase the number of monthly leads by 50%.
- Enhance lead quality to ensure a higher conversion rate from leads to service appointments.
- Boost overall revenue by at least 30% within six months.
- Conducted a comprehensive market analysis to identify key demographics and customer preferences in North Carolina.
- Developed a series of Facebook ad campaigns focused on promoting Campbell & Company’s comprehensive home services, including seasonal offers and emergency services.
- Utilized advanced targeting options, including custom audiences and lookalike audiences, to reach homeowners and businesses in need of HVAC, plumbing, and electrical services.
- Implemented Facebook lead forms to streamline the lead capture process and collect detailed customer information.
- Created high-quality ad creatives featuring service highlights, customer testimonials, and limited-time promotions.
- Launched targeted ad sets to specific geographic locations and demographic groups within North Carolina.
- Monitored and optimized ad performance daily to maximize engagement and minimize cost per lead (CPL).
- Conducted A/B testing on ad copies, visuals, and targeting strategies to determine the most effective combinations.
- Lead volume increased by 60%, surpassing the initial goal.
- Achieved a 70% conversion rate from leads to service appointments, indicating high lead quality.
- Successfully reduced the cost per lead by 25%, making the campaigns more cost-effective.
- Overall revenue increased by 35% within six months, significantly exceeding the target.
Through targeted Facebook ad campaigns and strategic optimization, Home Service Advertising successfully helped Campbell & Company increase lead volume, improve lead quality, and boost revenue. This case study demonstrates the effectiveness of a well-executed Facebook advertising strategy in driving business growth for a home services provider.
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